My Approach
I is an in-house advertising agency based in Khartoum, Sudan, known for its bold and creative approach. The logo was designed with a content-driven concept, featuring the iconic image of a screaming man, with radiating lines behind him that visually convey his intense emotion and hint at the chaos of his madness. This design reflects the agency’s fearless and expressive identity, emphasizing its commitment to capturing raw emotion and delivering memorable, impactful visual storytelling.
