My Approach
Building a Visual Identity for a Streetwear Brand
In the fast paced world of streetwear, where fashion is as much about attitude as it is about aesthetics, a bold and unique visual identity is key to making an impact. This project was built around the idea of capturing the raw energy of youth culture rebellious, unapologetic, and constantly seeking something new.
The logo design draws inspiration from two core concepts:
The balance of yin and yang, representing harmony within contrast a reflection of how streetwear blends chaos with control, grit with style.
The form of a wormhole or black hole, symbolizing a shift in perspective the ability to see beyond the surface and challenge conventions.
By merging these elements, the result is a mark that feels dynamic, mysterious, and deeply connected to the brand’s ethos of constant evolution. This identity not only stands out visually but also tells a story about movement, transformation, and looking at the world through a different lens.
