My Approach
Designing the GMC & Chevrolet ad campaign was all about power meeting precision.
The challenge? Showcase two iconic brands while keeping the visuals fresh, bold, and built to turn heads. I went for dynamic layouts, gritty textures, and bold typography that matched the attitude of these machines. Every element from the angle of the cars to the punch of the headline design was crafted to scream performance and confidence. This wasn’t just about making an ad look good. It was about capturing motion, strength, and presence in a single frame making viewers feel like the car could roar right off the page (or screen).
The final designs work seamlessly across billboards, posters, and digital campaigns, keeping the identity consistent while letting each platform shine.
