My Approach
Designing the WOOOK Project visual identity was nothing short of an adventure!
The mission? Create something bold and fearless, but still smart and creative enough to resonate with a young, modern audience.
From locking down the edgy typography to finding the sweet spot in those dynamic, high energy colors, every step was about channeling the spirit of “For the Bold and the Inspired.” It took plenty of trial, error, and more than a few late nights but the result is something I’m seriously proud of. The brand guidelines take their cues from the Bento Grid a clean, modular system inspired by Japanese bento boxes. This structure gives the identity a sharp, organized feel while keeping it visually striking and flexible across different platforms and applications.
